Cowboy (Joey Daniels) arrives in Hollywood and immediately finds out what the city’s all about. He’s picked up on Hollywood Blvd by a pretty blond (Eva Faye), who takes him home for sex, which isn’t seen on camera, and demands to be paid for it. He next heads to a bar and meets Pop (Stephen Lester), an old film director who takes a shine to him. At the bar, a middle-aged queen hits on Cowboy, but when Pop dismisses him, the queen gets into a fistfight with Cowboy. Cowboy rescues Pop, who takes him home to stay with him. At home, Pop tells Cowboy about his illustrious past in films, including work with legendary film cowboy Don Wayne, whose cowboy hat hangs on the director’s wall. The director gives Cowboy the hat and suggests he would have made him a big star if they’d met years earlier.

Cowboy cruises Hollywood and gets picked up by Joe (John Mihu), a bearded beatnik type, who takes him back to the bar where Cowboy had the fight a day earlier. Joe takes Cowboy to a back room and sucks his cock to climax. Post-sex, they’re interrupted by drag queen Angel (Dale Phillips), and Joe and Angel banter about how they can get Cowboy movie parts and johns who’d be happy to support him.

In a split scene, Pop’s daughter Rose brings him food at home and is alarmed that he’s given away Don Wayne’s hat, until Cowboy arrives and wins her over as well. Back at the bar’s back room, Joe fucks the drag queen Angel.

Angel and Joe entice Cowboy to the film set and introduce him to porn director Harry Hober (John Langston). The blond whore who Cowboy met when he first arrived is an actress on the set, as are Angel and Joe, and three other naked male actors, a hairy brunet (Jerry Rossi), a tattooed blond and a light-haired brunet. Harry tells Cowboy this is an audition and he orders the blond to suck Cowboy’s cock. Meanwhile, Harry starts having sex with the hairy brunet. Harry sucks his cock, then fucks him and cums on his ass. The tattooed blond, who has tattoos of birds on his pecs and an iron cross on his biceps, gets fisted by Angel and then fucked by Harry. The hairy brunet then fucks Angel, who also sucks his cock. Joe slips into the action with the light-haired brunet and fucks him, cumming on his back.

Harry tells Cowboy that he’s seen him with a girl, but now Cowboy needs to satisfy him to get cast in one of his movies. Cowboy tries to talk to him about letting Pop direct a movie, but Harry puts him off and orders him to suck his cock. Cowboy strips and sucks Harry to climax. Cowboy continues to press him about letting Pop direct, and Harry tells him that if he can raise the money, maybe he’ll let Pop use his studio for one day’s shooting.

Pop’s health is fading, making him wish he were dead, but Cowboy tries to perk him up with the idea of directing again. Harry promises to help, but keeps sending Cowboy out with johns to make more money. He finally offers to let Cowboy and Pop use the studio, but sets him up on a three-day weekend with a spoiled rich kid (David Allen) first. Cowboy stays with the young blond and fucks him, then cums in his mouth. Cowboy then invites the rich kid to the filming of Pop’s movie, and when he finds out Harry is double-crossing them by not putting film in the camera, he threatens not to finance any of Harry’s future films. Pop gets to shoot his short film, which is a critical success, and just as the reviews come in, he passes away.