WARNING!
Norman was a straight man (later married to pornstar Jeanna Fine) making gay porn from the beginning of his career.
Falcon was renting equipment from a friend of Norman's. He ended up working for Falcon for 7 years right out of college. The first week was as editor and then almost everything else including as cinematographer (essentially director) from 1978 to 1982.
After he left Falcon, Bill HIggins asked him to do a bisexual film. That ended up being The Big Switch. At the same time Tom DeSimone was making Bi-Coastal which came out a month before. Ironically, DeSimone's was aimed at the straight market and Norman's was aimed at the gay market. Norman had to tell the performers that he couldn't afford to pay them in full but would pay the balance if the movie was a success. That got them all invested in their best performances. Through 1989, this was his most successful production.
Norman felt DeSimone's film was better so he asked Catalina to foot a more expensive film: Passion by File which cost three times a much to make. Norman's viewers were mostly gay and he catered to those people by making the females the stimulant for the men rather than the object of the scene.
In his bisexual films, Norman found gay men the easiest to work with but straight men, they had to pretend they were enjoying themselves while not wanting to look like they were enjoying themselves. He also found that gay men were better cock suckers than the women because the women had to pretend more that they were enjoying it. Gay cast were actually excited about the prospect of having sex with women. Still he felt that bisexual films were harder to make than straight or gay films, so much so that he never was certain if he would be able to get strangers to have sex when some of the guys had never had same sex contact before. Norman did note that he was surprised how much straight men would enjoy getting their ass fucked.
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